PRUprestige

PRUprestige is a by-invitation only loyalty app created specially for a distinguished group of Prudential customers. Designed to be an exclusive digital membership card with enhanced features, the app allows customers access to exclusively procured privileges and services.

The PRUConcierge located within the app is a unique 24/7 e-butler service that assists in 11 service categories, be it booking a dinner reservation, making arrangements to source and deliver gifts to your loved ones or personalising travel itineraries.

The app also enables the company to easily deliver timely news and announcements to these select customers. With a thoughtful and intuitive app that gives users a feeling of prestige, it is expected to reduce churn rates within the business.